See your site through every visitor’s eyes
AI personas work through your site the way real people do: in a hurry, on a screen reader, in a second language. Then you get one report on where each of them got stuck.
See a sample report
Used by product teams at
From first click to the fix
Personas that behave like people
Pick from a library, or describe your own. Each one browses with its own habits, limits and patience.
What got in the way
Problems ranked by how badly they stopped people, each with what they did, their words and a suggested fix.
Signs in with your test accounts
Give personas a test login and they go where your customers go: onboarding, checkout and account settings.
One report on where they got stuck
Checkout on Kiln & Cove
- 4 of 6Finished checkout
- 3Blockers
- 11Friction points
- 3 minTime to pay
What got in the way
- Screen readerBlockerThe pay button has no accessible nameSuggested fix
aria-label="Pay now" - In a hurryBlockerAn account is required before paymentSuggested fix
Offer guest checkout - Non-native speakerFrictionDelivery options use idiomsSuggested fix
Say “Free delivery” - Low visionFrictionThe promo code link fails contrastSuggested fix
Raise contrast to 4.5:1
FAQ
No. It is fast, automated usability testing that catches the problems that would stop most people, so your user testing with real people can go deeper. Run it before and between rounds of research.
Find where your site loses people
Start free with 10 credits: enough for a full run with all six personas.